Week 13

To give more body to my major work I have started to think about branding my designs as promotional material for a ‘Fashion Week for Climate Change’ (FWFCC) event.
The following images present some interesting takes on branding, which I would like to incorporate in my own designs:

Mercedes Benz Fashion Week Branding by Kira Chao:

 

fashionweek-COLOR3_1000.jpg
Branding for each day

 

Screen Shot 2018-10-22 at 9.52.30 am.png

‘London Fashion Week Men’s’ Collateral:

04-London-Fashion-Week-Mens-Branding-Print-Lettering-Pentagram-UK-BPO
Booklet cover
COLLATERAL
Cover shown in-situ
11-London-Fashion-Week-Mens-Branding-Print-Poster-Pentagram-UK-BPO
Poster shown in-situ

London Fashion Week:
Utilises modern language by creating hashtags for the event e.g. #LFW, #POSITIVEFASHION #LONDONISOPEN etc. This encourages an active participation online as well as in real life.

Screen Shot 2018-10-22 at 9.44.01 am.png

Screen Shot 2018-10-22 at 9.47.27 am.png
Bag cover

Screen Shot 2018-10-22 at 9.49.27 am.png

Screen Shot 2018-10-22 at 9.50.10 am.png

These designs have led me to think about what colours and themes would inform an event like mine. I have decided the event will take place in Sydney.

I hope to include the following collateral:

  • booklet cover: possibly a few page layouts
  • invitation cards
  • crew cards
  • wall signage
  • bag design: on environmentally friendly material
  • hashtags ft. on posters shown in-situ

Characteristics of fashion related typography:

  • structured
  • sans-serif
  • bold
  • elegant
  • monochromatic

Characteristics of environmentally friendly typography:

  • green
  • natural colours
  • thin

Climate change typography:
san-serif
bold
big
serious tone
caps lock c

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