This week I have been researching the study behind climate change imagery and how different subjects can cause people to react more effectively than others. Based on my research, I have decided to incorporate some fear provoking or visually striking imagery to initially attract the audience’s attention with a hopeful undertone. This is to encourage the audience to make small contributions to the betterment of the earth.
I have decided to design artworks for an exhibition. Promotional activity will include a calendar with the advertisements, or variations of the advertisements, for each month. In saying that, a ‘calendar girl’ aesthetic will be referenced in the ads.
Additionally, this is my first poster so far:
It deals with the prevalent issue of bush fires and aims to introduce the ‘future’ backyard to the audience. The goal is to use climate change as an excuse to sell the featured products; gas mask, fire extinguisher, heat resistant gloves etc.
The use of fearful imagery has been influenced by my research. Such imagery has the power to catch audiences attention then lead them to consider the underlying message.
Critical incident: this prototype presents a few directions I could take my project in:
- POSITIVE framing of climate change with negative underlying message: Try to sell products to people so that they can adapt to climate change e.g. ‘Australia’s 2050 backyard essentials’; or
- NEGATIVE framing of climate change with hopeful underlying message: Give tips in the advertisement on how to minimise the occurrence of such climate change issues e.g. making sure grass length is less than 10 cm, clearing dead leaves and debris from base of trees etc.
Typographic styles I am looking at include:
- Futura (Condensed Extra Bold)
- Helvetica (Bold)
- Menlo (Regular)
- OCR A Std (Regular)
The last two types appear more futuristic to me. Their use in my posters could reference our existence in the digital age, surrounded by an abundance of information about climate change, yet certain groups in society continue to deny its existence.
Critical incident: After presenting my ideas on typography, I was told that if I am going to continue referencing the 1950’s style of advertising in my posters, then I need to make sure the typography references this better too.